BUS 365 Week 2 Quiz – Strayer NEW



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Chapter 1 Information Systems in the 2010s

Multiple Choice

1. The importance of being an agile enterprise has increased significantly because of _________ and _________. 
a) competition; slowed population growth
b) social networks; rapid economic recovery
c) slow economic recovery; advances in mobile technology
d) rapid population growth; corporate strategy

2. _________ are valuable to businesses because they can connect, communicate, collaborate, and do commerce on-demand, in real-time, and at a distance.
a) Multimedia networks
b) Interactivity applications
c) Broadband infrastructures
d) Podcasts

3. Which of the following is not an impact of the mass migration of users from PCs to mobile devices?
a) It has improved the privacy of users and security of corporate networks.
b) It has expanded the scope of information systems beyond traditional organizational boundaries.
c) It has torn down the walls between business, professional, and personal lives.
d) It has made location irrelevant to a large extent.

4. Which of the following is a characteristic of competitive advantage?
a) It is a long lasting edge over competitors if based on IT.
b) It is short-lived if competitors quickly duplicate it.
c) It requires the use of social media and networks.
d) It provides a big strategic payoff.

5. While of the following statements about mobile market opportunities is false?
a) Mobiles are replacing computers as the primary way to connect with public and private networks and to get work done. 
b) Mobile gadgets are starting to look and feel like handheld computers, able to run all sorts of software.
c) Desktop and laptop computers are taking on more and more nontraditional duties, like streaming media to TV sets, stereos, and other household appliances.
d) Touch-navigate devices running on 3G and 4G networks create business opportunities and eliminate business threats.

6. According to Pew Research, newspapers have seen ad revenue __________ during the time between 2007 to 2010.
a) rise 10%
b) remain constant
c) fall 43%
d) fall 75%

7. Facebook’s rapid growth and its ranking as number one is an interesting and informative business case because:
a) it shows the power of IT to disrupt the status quo and transform industries.
b) it is a public company with an immensely-profitable business model.
c) it has positioned itself solely as a social network.
d) all of the above

8. In March 2010, __________ pulled in more Internet traffic in North America than Google.
a) eBay
b) Facebook
c) Microsoft
d) Apple

9. Innovation leads to profitable growth if that innovation:
a) generates new profit pools.
b) increases demand for products and services.
c) attracts new competitors.
d) Both a and b

10. How a company generates revenue from its assets is referred to as its __________.
a) asset infrastructure
b) business model
c) corporate culture
d) organizational structure

11. Nokia makes and sells cell phones and generates profit from these sales. This statement defines Nokia’s business __________.
a) model
b) processes
c) supply chain
d) value proposition

12. According to McKay and Marshall, a comprehensive business model is composed includes each of the following elements except:
a) A description of all products and services the business will offer.
b) A description of the business process required to make and deliver the products and services.
c) A description of the customers to be served.
d) A description of competitive forces in the industry.

13. Basic functions of an IS are:
a) input, processing, and output.
b) input, processing, output, and feedback.
c) user interfaces, data sources, processing, and reporting.
d) hardware, software, data, and procedures.

14. Which of the following is not a component of an information system?
a) input
b) hardware
c) network
d) people

15. A company believes that superb customer service and on-time delivery are valuable and critical to their success. Their beliefs and values form the __________ that influences the company’s IT investments.
a)  feedback
b) business functions
c) social context
d) inputs

16. __________ are shaking-up or disrupting the ways companies do business, the jobs of managers and workers, the design of business processes, and the structure of markets.
a) IT innovations
b) Wireless networks
c) Social media
d) Social networks

17. Performance improved significantly at 1-800-Contacts after the company invested in __________ that enabled call center operators to monitor their performance as often as every 15 minutes.
a) semiautomatic business processes
b) dashboard reporting tools
c) private networks
d) social networks

18. IS capabilities support all of the following business objectives except:
a) improving productivity.
b) reducing waste.
c) facilitating collaboration.
d) automating decision making.

19. The value of an information system is determined by the relationships among ISs, people, and business processes—which are influenced strongly by: 
a) fast, accurate communication and collaboration.
b) huge amounts of information that is accessible via networks.
c) organizational culture..

d) automation of decision making

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